OUR STORY
It all began with a feeling
That mothers deserved better.
When I became a mum for the first time, I did what so many others do: I turned every bottle over. I searched for answers. I looked for honesty. But time and time again, I found “natural” products filled with ingredients I couldn’t pronounce, brands with no transparency, and skincare that felt more like marketing than care.
So we started Willow by the Sea with a simple, but powerful idea: to create something we could trust.
More Than Skincare. A Ritual of Care.
Everything we make is 100% certified organic. It’s completely waterless, meaning no fillers or dilution — just powerful, skin-loving botanicals that support mothers through the most transformative season of their lives.
Every jar is created by hand, made in small batches by the sea, and designed to feel like more than skincare. Because it is. It’s comfort. It’s safety. It’s a quiet moment of self-care in a season that rarely slows down.
Loved by Mums. Recommended by Experts. Shared with Heart.
From our very first Belly Butter to the full range of mum and baby essentials we’ve created since, the response has been humbling. We’ve had thousands of reviews from women who tell us their skin feels calm, supported, and truly nourished for the first time. Midwives recommend us. Doulas gift us. Mums pass us on.
And that’s everything we hoped for — real care, shared.
But we’re just getting started.
Beyond Skincare. Toward Something Real.
The vision for Willow by the Sea is to go beyond belly butter and baby oil. We want to build a world where mothers never have to question what they’re putting on their skin or their baby’s. Where skincare is simple, powerful, and rooted in something real.
Evolving with Purpose. Created for Every Chapter.
We're expanding thoughtfully — new categories, more conscious formulations, always staying small-batch and grounded in nature. And we’ll continue doing what we’ve done from the beginning: listening, creating with intention, and putting mothers at the heart of it all.
Because your story matters. And we’re here for every part of it.
Co-founders,
Corina & Luke
